Social Media Find guidelines and best practices for developing and maintaining an effective Northwestern-affiliated social media presence.Brand Kits Find essential elements of our brand.Photos & Imagery Find best practices for composing photographs, digital photo quality guidelines and information about photo sourcing.Graphic Elements Learn about the graphic design elements that create Northwestern's unique and recognizable look.Color Palettes View Northwestern's color palettes, color codes and usage guidelines.Fonts & Typography Access the brand fonts and learn about the font options.Logos & Lockups Get the Northwestern wordmark and logo for your branding needs or find your school's lockup.Inclusive Language Guide Use Northwestern's guidelines for communicating in an inclusive manner. Copy Editing Discover common copy-editing mistakes and how to correct them.A to Z Style Guide Reference Northwestern's comprehensive style guide for your editing needs. Newswriting Guidelines Get guidance and best practices on writing for news publications.
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